Choosing a new name for a company is a major decision with long-term consequences. The choice should meet several criteria to offer the best development opportunities for the new brand : read the below criteria and think about them when you express your opinion about the choice options presented.
Distinctive : has to bring difference, a singularity as much as possible
Appropriate : able to convey, transmit, the brand positioning without any negative meanings
Memorable : easily pronounced, being memorable
Open : offering freedom for the company to grow, developing business in its meaningful fields.
Evocative : linked to the big idea of the brand’s purpose (technical or / and emotional)
Long term : durable, conservative given current trends (not too fashion-lead)